Young consumers love brands that are cool

Since constantly innovating is at the core of what’s considered cool, brands that make sure they’re on the cutting-edge of emerging trends (even when they never fully take off) may keep getting the cool points.

This means brands like Nike & Jordan, YouTube, Fenty Beauty, TikTok.

All names with strong, unique brands and aligned with recognizable personalities.

Being on trend + a strong, unique brand + personality = the framework for brand success these days

via Future Party